Friday, April 29, 2011

Science As a Media Event

Any comprehensive survey of the different media for the failure to provide evidence is not needed. It is enough to see how the game than a science than the last few decades has been able to get more coverage in various media. One could argue that this is because there are always a few games in the world which are naturally occurring throughout the media attention. But here argue that scientific activity, scientific community and laboratories around the world in what is called 'media events' can change if enough pains are taken by science communicators of science to achieve this status. First and most importantly, scientists need to collaborate.

For example, scientists, institutions, organizations and society, including the World Health Day, etc., the anniversary can be celebrated, organize related discussion and debate with scientists, and related laboratories and organizations opened the doors to the public and media.

As it may be that, through this letter intended to popularize science and the inevitable limitations that exposed a fundamental change in the way of viewing the subject appears. Hopefully, it lead to more effective strategies to popularize science among the public will.

Science writing is an art

Science Popular Most science is done by trained individuals and professional scientists. So instead of a scientific activity as much as anything else is looked upon. But science writing is an art rather than a science. The only scientist to understand the scientific knowledge to all writing abilities of science should be required to make a good presentation. Science popularization of the art aspect of the activity focused on the region have faced to date is due to the current shortage. Those few scientists or science-trained people, who consciously or unconsciously are known in the art of science writing and practice it, only to have been successful in popularizing science.

Science is a human activity

The second reason why popular science with the public does not last because it is a human activity, but scientists who simply believe in the search for truth is not present it as an activity - and nothing but the truth! Science of the human side is completely neglected in all the popular science presentations. Mistakes and prejudices of scientists, life scientists, emotional, irrational conditions and scientific work is often made discoveries and inventions, etc., are often deliberately did not fear that it's bad for science and scientific research to name be. In short, the human face of science or scientific research is often neglected in popular science presentations. There is therefore a strong need to give a human face to science. The only popular science presentations on the human stories connecting the reality of scientific research will mean nothing.

Presentation tip of the iceberg

The third reason why popular science presentations often go wide of the mark to make the audience yawn and go to something else for the inability of science communicators, technical report writing and popular science writing, thanks to their scientific training or background is the difference between . They cram in as much as a popular science presentation about a subject they know or try to find out.

In fact, popular science presentation should be like the tip of the iceberg. But it is not familiar with the tip of an iceberg, but also ignore the major part of the iceberg under running water should be aware of. In other words, tell a bit about the science but enough with the feeling that my entire subdivision should be to make the existence of science. It is a curiosity that is quite so excited that science should want to investigate further. Not necessarily on a science, but science should not miss it at the same time not everything should.

Some critical comments

Popularization of science in recent years with the author's experience has forced him to arrive at some elements. They are based only on experience and intuition. Any research to back them with facts and figures have not been conducted. In fact, more and more research is needed to prove or disprove. If they are proven in the case, they are easily the best of our efforts, we want to popularize science among the public that way we could not, because despite the "science popularization of the law" can be said. There are some hidden our efforts to popularize science-related laws should be. These elements have been added as follows:

Science Popularization elements

1: Only those elements of science receive attention in a society, which suits your goals or who inspire fear.

2: a science communicator is to impose his or science, scientists and scientific research on the audience of his limited views.

3: Science in the amount of space allotted to various media in a country with an average citizen's quality of life index.

4: Science or a country presentation quality of communication directly to the quality of science it is proportional to output.

5: popularization of science is to humanise science.

One of these elements can deduce some things. First postulate indicates that older people read the science because it serves its purpose or subject topical, sensational or controversial, or simply because their curiosity excited. A handful have read the science for the sake of knowledge per se. Much research to the subjects so that science can more effectively identify the need to rage. For example, people interested in health science and environmental science major astronomy and space fascinate them, Nobel Prize winners, UFOs, etc., are held in awe by them.

The second claim is dangerous for the science. Consciously or unconsciously, the common man's science, scientists and science communicator limited or compressed image of the culture imbibes, it is Jacob Bronowski or Peter Medawar. Thought of as mad scientists or scientific research persons are the creation of yet another career science communicators are. Science communicator makes a very responsible person.

Third and fourth elements of the relationship between two unrelated things or activity are comfortable. Further research with data from different countries to prove or refute these two laws are needed. However, here we add that in India the first available opportunity to raise an uproar in our media coverage of science increase, but often it will come to nothing. Further, a popular science article on a subject a subject that often writing in a very scientific research are needed to assist. But scientists in India is often a result of related topics as writing our enthusiasm required quality, and color reduction is not available for consultation.




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